Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, t…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect…

Almost everyone has heard of Adam Smith, founding father of modern economics and author of Wealth of Nations. There is, however, much more to him than this.<br /> <br />This new introduction gives a crystal clear overview of the entirety …