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Paul B. Brown

Книги автора: Paul B. Brown

Brand New. Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
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Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Custom…
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Custom…