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Charlene Li

Книги автора: Charlene Li

The Seven Success Factors of Social Business Strategy
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How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. B…
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. B…
Open Leadership. How Social Technology Can Transform the Way You Lead
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An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of contro…
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of contro…
Open Leadership. How Social Technology Can Transform the Way You Lead
0
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of contro…
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of contro…