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Alexey Ivanov

Книги автора: Alexey Ivanov

How to Create an Idea If You Are Not Ogilvy
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Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought? <br/> What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative pe…
Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought? <br/> What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative pe…