product placement

Как убедить спонсоров поддержать арт-проект? Где найти ту самую компанию, которая захочет поддержать ресурсами вашу идею? Что написать в предложении о сотрудничестве, чтобы не упустить главное? Книга рассказывает, как менеджерам арт-проектов привлек…

Уникальная аудиокнига для пиарщиков, записанная не пиарщиком. ЧИТАЕТ АВТОР Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал популярных в…

Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing t…

A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,…

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and…

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments…

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and…

Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuat…

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profit…

Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал популярных видеоблогов и не вёл корпоративных аккаунтов в соцсетях. Из-за этого между ж…

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable …

Перед вами учебник по маркетингу нового поколения. В нем рассмотрены главные тренды мирового маркетинга и основные инструменты маркетинговых коммуникаций: реклама, PR, директ-маркетинг, сейлз промоушн, event-маркетинг, спонсорство, адвергейминг и др.…

В чем отличие спонсорской рекламы от прямой? Как сделать, чтобы телезритель замечал рекламу и при этом она его не раздражала? Когда и зачем надо использовать на съемках реквизит? Какие каналы коммуникации лучше всего работают в комплексе с телевизион…

Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you c…

How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised…

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract…

How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels b…

For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analys…

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